Some bloggers think that all they need to do is create content and they leave it that. They forget that just like a music shop they need to have some form of strategy to pull an audience to there blogs. If you write it…will they come? That is the question and the answer is .Not if you don’t take steps to get your blog in front of an audience. It’s not enough to put your blog in front of a lot of people-it has to be the right people.
Like charity, let it begin at home. Get your blog off to a strong start by making connections with other bloggers. The blog-sphere is your home and or family. Just like in a home not all siblings will like you the same. You therefore need to choose those you want to confide in. This calls for being selective but not discriminative.
Start small, look for mid-sized, established blogs that are going after the same audience you’re writing for. These will be people who would be interested in what you write about. Link to them on your blogroll, and refer to them in some of your posts. A good number of bloggers keep careful track of who’s linking to them, and they’re likely to visit your blog and make comments if they see they’re getting traffic from you. If they like your blog, they may return the favor by linking to you-and then their audience will find you.
In doing all this keep in mind that smaller blogs are more likely to honor reciprocal links and be open to making connections with you than blogs well established blogs with a huge following.
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